Byte&Book
Web, Brand & Publishing

Branding & Logo Design

Identity systems built from geometry and typography up, not template packs.

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How it works

1
Idea
2
Sketch
3
Geometry
4
Typography
5
Color
6
Logo
7
Brand System

A brand identity is built in layers: an idea becomes a sketch, a sketch resolves into geometry, and geometry is paired with typography and color until it forms a documented, reusable brand system — not a single static logo file.

Beyond formal brand systems, our team has also delivered individual creative/design work — channel branding, thumbnails, character art — for content creators. See a few real client shoutouts from that work.

For what a brand guidelines document should contain, with measured colour contrast and a copyable one-page template, see What to Put in Brand Guidelines.

Custom logo design
Brand identity systems
Typography & color systems
Brand guideline documentation
FAQ

Common Questions

What do I actually receive?

A documented brand system, not a single logo file: the logo and its variations, the typography and color system behind it, and brand guidelines showing how to use them consistently. Files come in every format you need: SVG, PNG and PDF, plus the editable source file (.ai or .fig).

How many revisions are included?

The number of revision rounds is defined in your proposal before work starts. Further rounds are quoted separately, and a change that alters the agreed scope is handled as a change request, so you always know what's included.

Why build from geometry and typography instead of a template?

A template mark can be sold to other businesses too, so it can't reliably be distinctive, and it's built around someone else's name. Building from geometry and type gives you a mark designed for your name and use, whose proportions stay consistent from a favicon to a sign.

Talk to Us About Your Branding

Tell us where you're starting from and what you need. We'll scope it against the process above.

We reply within 24 hours.

Request a Project

Tell us what you need. This is a project request, not an order.

US phone number, e.g. (555) 123-4567.

Service(s)

Briefly describe your goal, problem, current setup, or expected outcome.

Submitting this form does not place an order or create a payment obligation. We'll follow up to scope and quote the work first. We reply within 24 hours.