GEO (Generative Engine Optimization)
Structuring content and data so AI systems understand and cite your business accurately.
How it works
As AI systems increasingly mediate discovery, being understood by a language model matters as much as being understood by a search crawler. GEO turns business information into structured, entity-clear content so AI/LLM systems can accurately represent and recommend you.
GEO and SEO are related, not identical. Traditional SEO optimizes a page to rank in a list of links a crawler indexes; GEO optimizes the same underlying information so a generative AI system can understand, cite, and recommend a business directly. A site can rank well and still be misread by an LLM if its information isn’t structured clearly. GEO addresses that gap without replacing SEO fundamentals. We don’t promise a specific AI ranking or guaranteed citations, since no one can control how a given model responds, only that the structural reasons a business gets misunderstood or skipped are addressed.
For a fuller explanation of what GEO is, how AI answer engines choose what to cite, and how it differs from SEO, see our guide: What Is GEO (Generative Engine Optimization)?
Related reading: GEO vs SEO, why ChatGPT might not mention your company, how to get cited by AI, and our AI search readiness checklist.
Common Questions
How is GEO different from SEO?
SEO gets a page ranked in a list of links; GEO gets your business correctly understood and cited inside an AI-generated answer. They share foundations (crawlable pages, clear content, structured data), but a site can rank well and still be misdescribed or skipped by ChatGPT or Perplexity if its business information is inconsistent or buried. GEO closes that gap on top of SEO; it doesn't replace it.
I already rank on Google. Why am I not showing up in ChatGPT or Perplexity answers?
Ranking and being cited are different selection processes. An AI answer is assembled from several sources at once, and models favor information they can extract and cross-check: a clear, consistent description of what you do, structured data that states it explicitly, and mentions of you on other sites. A page can rank on its own strength and still lose that cross-check, for example when your service names differ between your site and your profiles, or the answer is buried in marketing copy.
Can you guarantee that AI tools will recommend my business?
No, and nobody can: no one controls how a given model answers a given question. What we control are the structural reasons a business gets misread or skipped: inconsistent entity information, missing or incorrect schema, content that doesn't state answers directly, and AI crawlers being blocked. We fix those and measure whether citations change.
How do you measure GEO results?
We fix a set of questions your buyers actually ask, record how ChatGPT, Perplexity, Gemini and Google's AI Overviews answer them before any work starts (whether you're named, how you're described, and which sources get cited), then re-run the same questions on a schedule. That turns "AI visibility" into a before-and-after comparison instead of an impression.
What actually changes on my website in a GEO engagement?
Typically: Organization, Service and FAQPage schema that states your business facts explicitly; one consistent name and description across your site and linked profiles; robots.txt access for the AI crawlers you want to allow; and key pages restructured so the answer to a buyer's question sits in the first lines, not after the marketing copy.
Related Services
Talk to Us About GEO
Tell us where you're starting from and what you need. We'll scope it against the process above.