SEO
Technical and content SEO that moves sites from crawlable to consistently ranked.
How it works
SEO work here follows the actual mechanics of search: a site has to be crawlable and indexable before it can rank, and it has to rank before it can generate organic leads. We treat each stage as a distinct, auditable step rather than a single bundled “SEO package.”
Technical SEO audits
Before any content or link work starts, we audit how search engines actually see the site: crawl budget, robots.txt and sitemap correctness, canonical tags, duplicate content, redirect chains, Core Web Vitals, mobile usability, and structured data validity. A page that ranks poorly because of a broken canonical or a crawl trap needs a technical fix, not more content — so the audit comes first, and every finding is tied to a specific fix, not a generic score.
On-page optimization
Title tags, meta descriptions, heading structure, internal linking and schema markup are reviewed page by page against the query intent each page is meant to serve. This includes checking that a page has exactly one true H1, that headings form a logical outline a crawler (and a reader) can follow, and that internal links connect related pages instead of leaving them isolated. Structured data (Organization, Service, FAQPage, BreadcrumbList, as appropriate) is added where it accurately describes content that’s genuinely visible on the page — not added speculatively for a ranking effect it won’t produce.
Content strategy
Content is planned around real search intent and genuine competitive gaps: what a searcher actually wants to know, what the current top-ranking pages already cover well, and where they’re thin, outdated, or gated behind a signup form. New pages and articles are written to answer the query directly and in more useful depth than what currently ranks, rather than to hit a word count.
Link building
Link-building work focuses on links that a reasonable person would follow — genuine citations, resource mentions, and outreach tied to content that’s actually worth linking to. We don’t run or recommend link schemes, and we’re direct with clients about the fact that link building is slower and less controllable than on-page or technical work.
How SEO and GEO fit together
Search engines still crawl and index pages the same way whether the result is a list of blue links or an AI-generated answer, so the technical and on-page foundations above matter either way. What’s different is how the content gets used once it’s retrieved — see our GEO service and What Is GEO? for how that second layer works, and why it builds on SEO fundamentals rather than replacing them. For a direct side-by-side, see GEO vs SEO.
Core Web Vitals are part of technical SEO too; our own measured layout-shift fix is written up in how we took our own site’s layout shift from 0.100 to 0.000.
See this in practice: read a real, anonymized case study →
Common Questions
How long does SEO take to show results?
It depends on the stage. Technical fixes such as redirects, indexing problems and structured data can be picked up by Google within days to a few weeks of being re-crawled. Ranking gains from content and authority usually take months and depend heavily on your site's age and how competitive the search terms are. Anyone promising page-one rankings in weeks is either targeting terms nobody searches for or taking risks with your domain.
What does a technical SEO audit actually check?
Whether search engines can crawl and index the site correctly: duplicate URL versions (www and non-www, /index.html), redirect chains, canonical tags, robots.txt and sitemap accuracy, broken links and missing 404 pages, structured-data validity, metadata coverage, and Core Web Vitals (loading speed and layout stability). Every finding comes with the exact page, the fix, and a way to verify it.
Do you guarantee first-page rankings?
No. Google's own guidance warns that no one can guarantee a ranking, and a guarantee usually signals shortcuts that risk a penalty. We commit to the work, to explaining the reasoning behind it, and to reporting against real Search Console data.
What results have your SEO clients seen?
We've worked with more than 20 SEO clients across Europe, the United States and Canada, mostly mid-market businesses and startups. In one representative engagement, a client on a retainer of about $500 a month now sees a measurable return of about $6,000 a month attributed to the SEO work. The full, anonymized write-up is on our case studies page.
How do you approach link building?
We use two methods that hold up over time. The first is guest posts on sites that are genuinely relevant to your niche: editorial placements where the article itself adds value to that site's readers, not link farms or paid link networks. The second is broken-link building: we find dead links on authoritative pages in your space and offer your content as the replacement, which fixes a real problem for the site owner. Both are manual and relationship-driven rather than bulk or automated, which keeps the links relevant and durable instead of the kind search engines discount or penalize. Guest-post links use natural anchor text — your brand name or the article title — rather than exact-match keywords.
Related Services
Digital Marketing
Full-funnel campaigns connecting audience research to measurable conversion and growth.
GEO (Generative Engine Optimization)
Structuring content and data so AI systems understand and cite your business accurately.
Social Media Marketing
Content and distribution systems that turn engagement into tracked leads.
Talk to Us About Your SEO
Tell us where you're starting from and what you need. We'll scope it against the process above.